Our name GAIAM was created as a fusion of the words Gaia — the name for Mother Earth in the Minoan civilization in ancient Crete — and “I am.” It symbolizes the interconnection of the Earth and all the life it sustains.

Gaiam (pronounced "guy-um") was founded on the concept of making decisions based on personal values that consider all aspects of our lives, as well as our impact on others and the planet, today and in the future. This concept is already shared by over 50 million people in the United States alone — and we believe that it is not just a trend, but a major cultural shift.