The S Group

Work

Alignmed

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Alignmed believes that 80% of back surgeries in the United States are unnecessary, and collaborated with The S group to provide a product that can specifically address posture and prevent unnecessary ailments. The products were built with modulus stretch fabric capabilities and engineered into garments that align different muscle groups and promote optimum back health.

Alignmed

Lululemon

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Lululemon asked The S Group to create a cotton rich functional fabric with ultimate function and comfort. The project started with the innovation of a proprietary blend of the finest long staple Peruvian pima cotton with branded SeaCell fibers that are created from seaweed in Iceland and lycra. The S Group then derived a process to fiber dye the ingredients to have both solid and heather fabrications. Enter Vitasea – the ultimate comfort cotton rich fabric that bridges the gap between gym and street wear.

Lululemon

American Giant

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The idea started with a broad brush stroke: Create the world’s best hoodie. After The S Group conducted an extensive study of over 50 brands, the decision was made that American Giant needed a fabrication that emulated the vintage collegiate fleece hoodies from the 50’s and 60’s. This classic heavy weight and durable fabrication was developed and incorporated into their signature hoody that has since expanded into an entire collection that is designed and developed in the USA.

America Giant

Timeline

  • 2001 The S Group establishes a presence in Boston devising and driving a plan for Reebok to regain its footing back into the marketplace which it dominated in 1985.

    The same year The S Group opens its SE Asian operation headquartered in Penang Malaysia to drive innovation, product development and supply chain management.
  • 2002 The S Group creates the “world’s best tee-shirt “for the Life Is Good brand, catapulting the brand’s product category extensions.

    In addition, The S Group designed, developed and manufactured the Venus William’s tennis brand for Reebok.
  • 2003 The S Group launches it South American operation out of Lima Peru. This year The S Group created the world 1st modular manufactured ventilated running jacket for 180’s.
  • 2004 The S Group opens an office in China and begins operating in 12 various countries.
  • 2006 The S Group begins a 10 year transformation for Lululemon, the most disruptive brand in the industry by establishing an innovative and manufacturing platform outside of Canada.

    Crocs launches its first apparel collection created by The S Group.
  • 2007 The S Group implements a new supply chain platform that enables speed to market whilst reducing inventory risks. Lululemon launches its iconic scuba hoody that was designed and developed within the first 14 months of our relationship and is still sold globally.

    This year The S Group was also awarded the best board short for the Hyperlite brand at the surf expo.
  • 2008 The S Group is warded shows best chef jacket and the world hospitality show in Chicago.
  • 2009 Li Ning launches its 1st Outdoor Adventure line in China, created by The S Group.
  • 2010 The S Group has created 3 intellectual properties in both fabrications and products for their brands. Mack Weldon, Rhone, RVCA and Alignmed.
  • 2011 American Giant launched their 100% made in the USA startup; The S Group did 100% of the creative, development and manufacturing.
  • 2012 The S Group presents the Equinox group with a private label collection.

    Mack Weldon brand is coined as “The Apple of underwear”.
  • 2013 Rhone launches their men’s activewear line and grants The S Group equity partnership for their creation of IP materials and products that are still in their line 10 years later.

    Gaiam launches their yoga lifestyle apparel.
  • 2014 The S Group devises manufacturing in both SE Asia and San Francisco to facilitate mass customization & product differentiation for Red Thread.

    Shred Dog brand is created and launched, providing the market with the first premium DTC kids snow sport brand to rival the materials & technologies in world’s leading brands.
  • 2015 Aegle, a medical scrubs company, launches with the highest efficacy standards in medical textiles. To date, no apparel company has created a safer 4 log pathogen resistant material.

    The S Group began work on Public Rec, which The S Group grew from one pant to $20M Men’s and Women’s brand, with only 5 internal Public Rec employees.
  • 2016 The S Group teams up with Mission Apparel and Amazon to launch a Thermoregulating activewear brand.
  • 2017 Working with one of SE Asia’s largest textile and garment manufacturers, The S Group takes positions on yarns, greige, and dyed materials to offer our customers 30 day- leadtimes from PO to garment shipping date.
  • 2018 The S Group expands operational facilities in Thailand and Vietnam and restructures our Malaysia-based headquarters with an emphasis on transparency and strategic partnerships.
  • 2020 Despite the covid epidemic, The S Group was able to perform at full capacity thanks to the dual sourcing model adopted in 2015.
  • 2021 The S Group launched WYLD1 golf brand, despite the challenges of the covid epidemic.
  • 2022 The S Group rolls out its signature quality circle platform along with 3D software enabling speed to market for design.

    The S Group’s first line for Pokémon is shipped to Japan, UK, US and Canada for a SP23 market introduction.