Lululemon asked The S Group to create a cotton rich functional fabric with ultimate function and comfort. The project started with the innovation of a proprietary blend of the finest long staple Peruvian pima cotton with branded SeaCell fibers that are created from seaweed in Iceland and lycra. The S Group then derived a process to fiber dye the ingredients to have both solid and heather fabrications. Enter Vitasea – the ultimate comfort cotton rich fabric that bridges the gap between gym and street wear.